The Lufthansa Group have announced this morning that they will be moving to a buy on board catering concept from March 2021. This will cover Lufthansa, Swiss and Austrian. Brussels Airlines and Eurowings (also members of the Lufthansa Group) already offer a buy on board concept. Swiss have also partly moved to a buy on board concept, on their flights to/from Geneva.
First to move to the concept will be Austrian, followed by Swiss and finally Lufthansa.
“Our current snack offer in Economy Class does not always meet the expectations of our guests,” explains Christina Foerster, Member of the Executive Board Lufthansa Group responsible for Customer, IT & Corporate Responsibility. “The new offer was developed on the basis of feedback from our customers. With the high-quality offer available for purchase, our passengers will be able to decide what they want to eat and drink on their journey.”
These changes will only affect short and medium haul flights. The general rule of thumb is that if you’re on a single aisle narrow body aircraft you will have to pay up.
The most interesting part of the quote above is that this move is due to customer feedback. I recall British Airways using the same line when they moved to buy on board back in 2016. But who is asking for free food and drinks to be taken away?! This move shouldn’t come as a surprise however. Because… well, 2020.
The Lufthansa Group was the biggest airline group in Europe in 2019 by passenger numbers. They comprise of Lufthansa, Swiss, Austrain, Brussels Airlines and EuroWings.
The only major airline group to still offer free catering on European short haul flights now is the Air France-KLM group. It will be interesting to see how long they hold out for until they move to buy on board too.